Workshops & Training

I deliver engaging, hands-on workshops and group training sessions for small businesses and community organisations across Northern Ireland. Whether you’re looking to build in-house digital skills, upskill your team, or give staff the confidence to manage your marketing more effectively, I offer training that’s clear, practical and tailored to your organisation.

All workshops can be delivered in-person or online and are suitable for beginners through to more experienced teams.

What I Deliver

My training focuses on helping people understand what to do, why it matters, and how to apply it straight away. Sessions are interactive, jargon-free and built around real examples rather than theory.

Topics include:

  • Social Media for Business

    • Choosing the right platforms

    • Creating content that connects with your audience

    • Planning, posting and measuring success

  • Content Strategy

    • Creating content with purpose

    • Planning ahead and staying consistent

    • Turning ideas into posts, blogs and campaigns

  • Meta Ads (Facebook & Instagram)

    • Understanding Ads Manager

    • Setting up and managing campaigns

    • Targeting, budgets and performance tracking (including the Meta Pixel)

  • Google Ads

    • How Google Ads works

    • Setting up a highly targeted Search campaign

    • Creating effective ads and measuring ROI

  • Canva Training

    • Designing professional-looking graphics

    • Brand consistency

    • Templates, layouts and best practice

  • Email Marketing

    • Building and segmenting lists

    • Writing emails people actually open

    • Automations, newsletters and reporting

  • Digital Marketing Strategy

    • Aligning digital activity with organisational goals

    • Channel selection and prioritisation

    • Measuring impact and improving performance

If you don’t see exactly what you need listed, I’m happy to design a bespoke session around your objectives.

Who It’s For

  • Small business owners and teams

  • Councils and local authorities

  • Community and voluntary organisations

  • Public sector and third-sector teams

  • In-house marketing or communications teams

No prior marketing experience is required – sessions are adapted to suit your audience and level of knowledge.

How the Training Works

  • Tailored to you – Content is customised to your organisation, sector and goals

  • Practical and interactive – Real examples, live demonstrations and Q&A

  • Flexible delivery – 1-hour webinars, 2-hour online workshops, half-day or multi-session programmes

  • Online or in-person – Delivered across Northern Ireland or remotely

Participants leave with clear next steps, templates, and the confidence to put what they’ve learned into action.

Let’s Talk

If you’re interested in workshops or group training for your organisation, I’d love to chat.

Get in touch to discuss your needs, timelines and delivery options, and I can put together a tailored proposal.

Book A Consultation